Q4 2020 Wellness App Performance on iOS in Brazil

In the fourth quarter of 2020, wellness apps on the iOS platform experienced varying levels of engagement and growth in Brazil. The data provided by Sensor Tower offers a glimpse into the performance of the top 5 wellness applications during this period.

Meditopia: AI, Meditation saw its revenue peaking at 20 thousand in early December, with downloads reaching up to 17 thousand in early October and active users numbering around 100 thousand by the end of December.

Calm experienced a revenue of about 10 thousand towards the end of December, with its highest downloads at 22 thousand in late September and weekly active users nearing 80 thousand in the last week of December.

Headspace: Sleep & Meditation had its revenue at approximately 3 thousand by the end of December, with download numbers seeing a high of over 1 thousand in the same period and active users at around 6 thousand.

Zen: Guided Meditation & Sleep showed revenue reaching nearly 3 thousand by the close of December, downloads around 3 thousand at the start of Q4, and active users just below 5 thousand at the end of the quarter.

Lastly, Meditation: Mindfulness & Calm had its revenue at about 2 thousand towards the end of December, with downloads peaking at over 2 thousand in late November and active users at approximately 16 thousand in the final week of the year.

These figures underscore a sustained interest in wellness apps among Brazilian iOS users. For more detailed insights and analysis, Sensor Tower's platform provides an in-depth look at the app market dynamics.